Melon Community
2021
- Creative direction
- Digital design
- Brand identity
- Brand strategy
Personal health and nutrition
Melon is a personal health and nutrition app with access to extraordinary experiences offered by a community of health experts and plant-based nutritionists. Community members can join interactive webinars, workshops and one-on-one and sessions, as well as book freshly prepared meals to tune into their nutritional journey.
Lorenz has been their Creative Director and Designer ever since the company started. After successfully launching an web-based MVP and opening a community space in the heart of Munich, Melon expanded its digital platform by releasing native iOS and Android apps shortly after.
Community Space
Even though the product itself is digital, Melon creates a local business whereever people use the platform - so it's about integrating existing communities and culture, not trying to replace them. With local and open offices like the "Community Space" in Giesing, Munich, Melon preserves and promotes diversity and creates a space for individual and creative expression.
