Wismo
2016
- Brand identity
- Concept development
Empowing wise money choices
Lorenz was commissioned to develop a unique brand identity and visual concept for Wismo, a German fintech company that offers a virtual payment platform designed to provide NFC payment solutions for young adults. With a focus on teaching money management, developing savings habits, and promoting responsible financial independence, Wismo's platform allows parents to set flexible spending limits and monitor their children's spending activities. The name Wismo is derived from the term "wise money," reflecting the platform's core values.